Cookie Policy

Last updated February 15, 2020

This Cookie Policy describes Ovention, Inc.’s (“OVENTION” or “we” or “us“) use of cookies, web beacons and other tracking technologies on its website.

This Cookie Policy is part of the Ovention Privacy Policy (“Privacy Policy“) found [https://oventionovens.com/privacy-policy/].  Capitalized terms not defined in this Cookie Policy will have the meanings set forth in the Privacy Policy.

You have the option of consenting to or refusing the use of non-essential cookies, by category type, upon entering this website.

We may change this Cookie Policy from time to time to reflect changes in the cookies we use and how we use them.  You will be asked to consent to or refuse the use of cookies upon any major updates.

What types of tracking mechanisms do we use?

We use cookies, web beacons (aka tracking pixels), and other tracking technologies on our website.  These other technologies such as scripts, tags, Local Shared Objects (Flash cookies), and Local Storage (HTML5).

What are cookies and web beacons?

A cookie is a small text file that a website saves on your computer or mobile device when you visit the website.  Cookies enable the website to remember your actions and preferences (such as login, language, font size and other display preferences) and recognize you and/or your browser, along with some information you have provided in the past, on subsequent visits.

Web beacons are small graphics on a webpage or email that monitor your activity when viewing a webpage or email.

How do you use cookies?

We use cookies to:

  • make our website function properly,
  • provide personalized experiences on and off our website,
  • tailor our interactions with you,
  • provide us with valuable data for analysis and improvement of the website and web  experience;
  • provide us with statistics about usage and effectiveness, and
  • help us improve our products and

What cookies does our website use?

Strictly Necessary Cookies

The following cookies are required for the website to function properly. We are permitted by law to collect any strictly necessary cookies without your consent.

Cookie Name Purpose
wfwaf-authcoo kie-(hash) Used by the Wordfence firewall to perform a capability check of the current user before WordPress has been loaded.

 

Functional Cookies

The following cookies, while not required, improve your experience on our site. If you disable functional cookies, certain website functions may not be available to you.

Cookie Name Purpose
oventionSegm entation Enables personalization of content, email and advertising based on your engagement with Ovention content and ads
mautic_device _idmtc_idmtc_sid Enables personalization of content, email and advertising based on your engagement with content on the site via Mautic

 

Performance Cookies

The following cookies provide us with statistical data regarding your use of our website and the source of your visit.

Cookie Name Purpose
ar_v4 Advertising analytics via Google Marketing Suite
_conv_v Tracking of content experiments via Convert.com
_dc_gtm_UA-6 541166-1_ga_gali Tracking of website engagement in Google Analytics
_gid _gcl_au Tracking of website engagement and survey participation in HotJar
_hjIncludedInS ample Tracking of website engagement based on IP address
leady_session_ id Tracking of website engagement and survey participation in LuckyOrange
__cfduid __lotl_lo_v lo_session_in Tracking of website engagement in Matomo (formerly Piwik)

 

Targeting / Marketing Cookies.

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

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Cookie Name Purpose
DoubleClick (Google) Enable behavioral advertising and analytics on the Google Marketing Suit
TripleLift (3lift.com) Enable behavioral advertising and analytics on Triple Lift
AddToAny Personalize third-party advertising and sell anonymous web usage data based on the sites you visit
App Nexus Enable behavioral advertising and analytics on AppNexus
Casale Media Enable behavioral advertising and analytics on the Casale ad network
Facebook Enable behavioral advertising and analytics on Facebook
AdRoll Enable behavioral advertising and analytics on AdRoll
LinkedIn Enable behavioral advertising and analytics on LinkedIn
Drawbridge (adsymptotic.com) Enable advertising and analytics via various third party apps and ad networks
OpenX Enable behavioral advertising and analytics on the OpenX ad network
LiveRamp (lrcdn.com) Enable advertising and analytics via various third party apps and ad networks
Outbrain Enable behavioral advertising and analytics on the Outbrain ad network
Rubicon Project Enable behavioral advertising and analytics on the Rubicon Project ad network
Pubmatic Enable behavioral advertising and analytics on the Pubmatic ad network
Advertising.com Enable behavioral advertising and analytics on the Advertising.com ad network
Taboola Enable behavioral advertising and analytics on the Taboola ad network
Twitter Enable behavioral advertising and analytics on Twitter
Yahoo Enable behavioral advertising and analytics on the Yahoo ad network
YouTube Enable behavioral advertising and analytics on YouTube

How long do cookies last?

A cookie can either be a “session” cookie or a “persistent” cookie. Session cookies exist only for so long as you are visiting the applicable website and are typically deleted within thirty (30) minutes or removed when you exit your web browser, whichever is longer.

Persistent cookies exist for a set period of time, for example, up to two (2) years. Each time you visit a website that has implemented a persistent cookie, the persistent cookie is renewed and that cookie will remain active until its predetermined expiration date. You can manually delete persistent cookies through your browser settings.

We may store information in the United States.

We may store information collected from cookies on servers in the United States.  You consent to such collection and storage in the United States.

How do we treat information gathered by cookies?

We consider the information gathered by cookies to be “Non-Personal Information” as such phrase is defined in the Privacy Policy, and we will treat that information as such unless otherwise required by applicable law in the state, country or province where you are located.

Some countries, such as those countries in the European Union (“EU”), consider some information gathered by cookies to be “personal data” and therefore we will treat that information as “personal data” when required by applicable law.  See our Privacy Policy for details on how we treat personal data.

Who do we share information with?

Ovention shares the information gathered via cookies with its third-party service providers, including Google Analytics, Brilliant Metrics, and Multiview to help Ovention perform marketing and certain website maintenance activities.

Ovention is not responsible for third-party cookies.

Cookies can be either “first-party” or “third-party” cookies. A first-party cookie allows your web browser to talk to the actual website that you are visiting (i.e. this Ovention website).  A third-party cookie allows your web browser to talk to a third-party website, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider.  Ovention does not have control over third-party cookies.  Third-party cookies are not governed by this Cookie Policy.

How do you manage cookies or opt-out?

You have the option to agree or disagree with our use of cookies when you first enter the website. You may also accept or refuse cookies by activating settings in your browser.  You may also withdraw or update your consent by contacting us as [email protected] and you will also have to update your browser settings.

Please be aware that if cookies are disabled, not all features of the website may operate as intended.  You may not be able to decline or refuse “Strictly Necessary Cookies” which are required to make the website work properly.

You may wish to refer to http://www.allaboutcookies.org/manage-cookies/index.html  for information on commonly used browsers.  Find out how to manage cookies on popular browsers below:

Google Chrome:   Google Chrome Support

Microsoft Edge:  Microsoft Edge Support

Mozilla Firefox:  Firefox Support

Microsoft Internet Explorer:  Internet Explorer Support

To opt-out of being tracked by Google Analytics across all websites, visit:  GA Opt Out.

Flash cookies are not managed by the same browser settings as are used for browser cookies.  For more information on deleting Flash cookies, visit Adobe’s website directly or:  All About Cookies

“California’s Do-Not-Track”.

We do not currently honor “do-no-track” requests.

How to contact us?

If you have any questions or concerns regarding this Cookie Policy, please contact us at:

 Data Controller:

Ovention, Inc.
Attn: Marketing Leader
635 South 28th Street
Milwaukee, WI  53215
Phone:  414-615-2295
[email protected]

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