Food Trucks on the Roll
Food Trucks on the Roll
Jun 14, 2022

From farmer’s markets to festivals to outside office buildings, food trucks are on the rise and rolling into a location near you. The U.S. food truck industry has grown at an average rate of 12.1% since 2016; Currently, there are 35,512 food trucks in the United States feeding hungry patrons. While the mobile kitchen market is competitive, 36.6% of Americans eat at least one meal daily from the quick-service food industry. So, whether you’re a first-time restaurant owner or an established hospitality group looking to expand your footprint, a food truck can help you maximize your profits.

Chuckwagons on the Bandwagon

While most food trucks are privately owned enterprises, many chain restaurants have packed up their Crunchwraps, Bloomin’ Onions, and Quesadilla Burgers to join the fleet of mobile kitchens roaming your area. As the food truck industry grows, franchisees and restaurant chains have seen how they can expand their business without a hefty price tag. Trucks provide an efficient method for off-site catering events while leaving their primary kitchen free to serve dine-in guests.

Choosing a new restaurant location or testing out new menu items can be risky. However, the mobility of a food truck can help owners track the foot traffic and demographics of different areas. By gauging local demand, they can be sure to choose the best location for their new brick-and-mortar location. Also, this is an excellent opportunity to test new and even outlandish menu items. Food trucks thrive on bizarre and decadent menu items to entice customers to their location. Once you find a recipe that works well on the streets, you can add it to the menu of your main restaurant confidently.

A Side of WIFI

Having WIFI available in your food truck has many benefits. It is projected that by the end of 2022, 25% of all professional jobs in North America will be remote. A perk of working remotely is setting up your office anywhere with an internet connection. Many food trucks are starting to offer free WIFI to attract customers to their locations. Remote workers can get a delicious meal, enjoy the sunshine, and continue their conference calls and answering emails.

Social media is one of the best tools for mobile food vendors. As food trucks change locations daily, a solid internet connection helps you share your current location, hours, specials of the day and answer any customer inquiries. In addition, as fewer people are carrying cash on them, you’ll also be able to accept other forms of payments, such as tap pay. 

To the Impossible and Beyond

The food truck industry is more than just late-night snacking on the corner after a night out with friends. Trucks are offering up tasty, nutrient-dense, and food allergy-friendly menu options. With the success of campaigns like “Meatless Mondays” comes a new wave of consumers choosing to eat plant-based at least once a week. Beyond Meat has made it to the menu of many large fast-food chains, and Impossible Burgers have found their place among other craft burgers. Plant-based options are also becoming popular, with omnivores looking for healthier options. In addition, food trucks offering gluten-free options cater to an often-overlooked demographic of diners.

Better Together

Partnerships between food trucks and events such as bars, breweries, and festivals are a win-win collaboration. Bars and breweries that don’t offer food on-site invite food trucks to park outside their establishments; this entices consumers to stay for that extra drink. Food trucks collaborating with fairs and festivals can help attract more people to these events, and the increased foot traffic is profitable for both parties. Millennials make up a majority of food truck patrons, but the age range of the consumers is 18 to 44 years old. The clientele often overlaps as the patrons of these events are the demographic that most frequently visit food trucks.

Food trucks go where the people are, while brick and mortar restaurants must wait to be discovered. While the cost of starting a food truck business can vary, it is still relatively more cost-effective than opening a brick-and-mortar restaurant. If you’re considering foraying into the food truck world, consider equipping your truck with an Ovention Oven. Our versatile ovens are 100% ventless and have a small footprint, meaning installation into your mobile unit will be seamless!

Ovention Ovens Make It Easy
Shuttle® NEW 2600! 2000/1600/1200
Shuttle® NEW 2600! 2000/1600/1200

If you value precision and volume, Ovention has the perfect oven to fit your operation. The Shuttle sets the new standard for conveyor ovens everywhere. No other oven can operate as both a conveyor and a closed-cavity oven.

Matchbox® 1718/1313
Matchbox® 1718/1313

Cook a full menu of delicious offerings without an oven hood. The Ovention Matchbox 1718/1313 takes the traditional conveyor oven to a whole new level.

Conveyor 2600/2000/1400
Conveyor 2600/2000/1400

Simple, smart and the right fit for operators looking for a high-throughput conveyor oven. The Ovention Conveyor Oven is the most technologically elegant and operator-friendly conveyor on the market today.

Matchbox® M360 14/12
Matchbox® M360 14/12

Cook a full menu better, faster, and easier. The Ovention Matchbox M360 has Precision Impingement® technology, a unique cooking carousel, and a small footprint, making it the perfect fit for any operation.

Finishing F1400
Finishing F1400

Finish your plates with ease and precision with this robust IR finishing conveyor. Melt, sear, toast, and finish to perfection with this operator-friendly, quiet conveyor.

MiLO® Double/Single
MiLO® Double/Single

Revolutionary infusion of Linear Impingement and Infrared (IR) technologies. Independently controlled top and bottom cavities, each with its own interior light and control panel.


Introducing MiSA; Microwave Speed Assist. Higher quality, higher speed, smaller footprint.

New Oven Tech for Stress-Free Cooking
Sep 27, 2023

We’re not living in sky houses like the Jetsons, but we’ve still adapted much of the same technology in 2022. […]

Celebrating 10 Years of Ovention Ovens in the Hatco Corporation Family
Jul 12, 2023

This July 2023, we’re celebrating our tenth anniversary as part of the Hatco Corporation family, marking the occasion by reflecting […]

How Restaurant Technology Can Help with Staff Shortages
Jul 01, 2023

It’s no secret that the service industry has struggled to find employees over the last few years. While many people […]

Schedule an Ovention Ovens Demo

Our goal is to partner with you to help you build your business. We will set up a demonstration that suits your needs, whether you want us to cook your current product, show you a range of new products, or do a side-by-side comparison with another oven we are ready to show you what Ovention can do.

Please complete ALL the fields below to schedule a demo.*

Find a Rep Near You

Experience an Ovention oven in action. We have test kitchens all across the country and representatives waiting to demonstrate our award-winning technology and ease of use. Contact us today to learn how one of our ovens can elevate your culinary versatility and build your business.

Cooked with Conveyor 2600/2000

    Your Cart
    Your cart is emptyReturn to Shop