Retail Food Provides New Healthcare Revenue Streams
Retail Food Provides New Healthcare Revenue Streams
Jun 19, 2020

With nonemergency medical care on hold to preserve resources for COVID-19
patients, hospitals are seeking new ways to recoup lost revenue through retail food.

Hospitals were advised to discontinue elective and nonemergency procedures,
which are often lucrative and well-reimbursed by insurance companies, in late
March, causing a collective loss of up to $50 billion per month.

However, hospitals can create new, and much-needed, profit streams through retail
food options such as catering, cooking demonstrations, coffee kiosks, grab ‘n go,
food trucks and full-service restaurants.

According to a survey, about 70 percent of hospitals reported their retail business
growing in the past two years, with retail meals making up 60 percent of their

Hospitals that implement these trends help the bottom line, while serving patients,
staff and the community long after the coronavirus pandemic.

Dining Destination
Gone are the days of bland cafeteria food. Consumer demand for nutrient-rich,
locally-sourced meals are changing menu options. By improving the on-site dining
and catering experience, foodservice directors transform their campus from a place
people have to eat, to one where they want to eat.

Aside from patient rooms and cafeterias, 80 percent of surveyed hospitals say they
offer catering services. The same survey showed 23 percent of big-budget hospitals
use some form of locally sourced produce, dairy, baked goods, meats, beverages and
seafood, while 70 percent plan to.

By serving healthful and delicious tasting food, foodservice directors help accelerate
patient recovery, support nutrition education and reduce readmission rates.
Hosting chef demonstrations and on-site cooking classes for the community is
another way to promote healthy eating, which reduces risk for obesity, malnutrition and diabetes. This trend is growing, as 62 percent of surveyed hospitals already offer cooking demonstrations and nutrition education programs.

During normal conditions, some hospitals are opening their dining rooms or
restaurants for community events like senior dining or after church programs,
according to Beckers Hospital Review.

Others are investing in food trailers and trucks to promote healthy meals in the
community. Hospital food trucks serve as an extension of the existing cafe to provide
food to local businesses and clinics, add a new revenue stream, and serve as a
“moving billboard,” according to Concession Nation.

Improving Grab ‘n Go
To increase retail purchases, many foodservice operators are constructing cafes and
bistros for quick grab ‘n go options. These dining kiosks provide an invaluable service
to essential workers changing shifts or staying energized, without having to leave

If COVID restrictions have shut down or limited dining room capacity, cafes offer
staff pre-packaged meals and snacks that adhere to sanitation guidelines.

To better support your staff’s busy schedules, consider offering a “coffee only” line
versus a “food line,” so patrons can move more quickly. Another way to improve
quick dining is by accepting alternative forms of payment. This can be through
badges or payroll deductions, which frees staff from having to carry their wallet or
extra cash.

Foodservice directors should also encourage their vendors to advertise “add-on”
menu items that staffers can eat later for a snack. Add-ons create small increases in
revenue that add up over time.

Foodservice promotion
Investing in new foodservice trends means nothing without marketing and
promotion to get the word out.

Promote your retail food with posters in high traffic areas or through online
newsletters. To keep staff dining on campus, instead of seeking out competitors,
send out an email with the bistro specials, or a featured “drink of the day” at the cafe.

To encourage customer loyalty, some hospitals implement frequent buyer cards
celebrate employees with a free meal for their birthday.

Driving revenue through retail foodservice is a viable option for hospitals during the
pandemic and provides a valuable service in health and nutrition for the community.
Implement these dining trends to see improvements in patient satisfaction, staff
loyalty and community interest.

Ovention Ovens Make It Easy
Shuttle® NEW 2600! 2000/1600/1200
Shuttle® NEW 2600! 2000/1600/1200

If you value precision and volume, Ovention has the perfect oven to fit your operation. The Shuttle sets the new standard for conveyor ovens everywhere. No other oven can operate as both a conveyor and a closed-cavity oven.

Matchbox® 1718/1313
Matchbox® 1718/1313

Cook a full menu of delicious offerings without an oven hood. The Ovention Matchbox 1718/1313 takes the traditional conveyor oven to a whole new level.

Conveyor 2600/2000/1400
Conveyor 2600/2000/1400

Simple, smart and the right fit for operators looking for a high-throughput conveyor oven. The Ovention Conveyor Oven is the most technologically elegant and operator-friendly conveyor on the market today.

Matchbox® M360 14/12
Matchbox® M360 14/12

Cook a full menu better, faster, and easier. The Ovention Matchbox M360 has Precision Impingement® technology, a unique cooking carousel, and a small footprint, making it the perfect fit for any operation.

Finishing F1400
Finishing F1400

Finish your plates with ease and precision with this robust IR finishing conveyor. Melt, sear, toast, and finish to perfection with this operator-friendly, quiet conveyor.

MiLO® Double/Single
MiLO® Double/Single

Revolutionary infusion of Linear Impingement and Infrared (IR) technologies. Independently controlled top and bottom cavities, each with its own interior light and control panel.


Introducing MiSA; Microwave Speed Assist. Higher quality, higher speed, smaller footprint.

How to Squeeze More Value Out of Your Oven
May 22, 2024

Commercial ovens are one of the largest investments you can make in your kitchen. Cleaning, inspection, maintenance, and repair can […]

The Three Major Kitchen Design ‘No-Nos’
Apr 25, 2024

Exceptional kitchen design. It helps everything run smoothly and puts you in a much better position to succeed in a […]

Kitchen Equipment for Quick Service Restaurants
Apr 16, 2024

The right equipment for quick service restaurants is essential for a smooth operation; it can help you save time and […]

Schedule an Ovention Ovens Demo

Our goal is to partner with you to help you build your business. We will set up a demonstration that suits your needs, whether you want us to cook your current product, show you a range of new products, or do a side-by-side comparison with another oven we are ready to show you what Ovention can do.

Please complete ALL the fields below to schedule a demo.*

Find a Rep Near You

Experience an Ovention oven in action. We have test kitchens all across the country and representatives waiting to demonstrate our award-winning technology and ease of use. Contact us today to learn how one of our ovens can elevate your culinary versatility and build your business.

Cooked with Conveyor 2600/2000

    Your Cart
    Your cart is emptyReturn to Shop