The Rise of the Grocerant: Ready-Made Tips for Success
The Rise of the Grocerant: Ready-Made Tips for Success
May 11, 2020

Consumers love convenience almost as much as they love a delicious meal. And increasingly, their desire for simple, ready-made meals is leading them straight to “grocerants,” a hybrid, multi-service destination that combines some of the best elements of both grocery stores and restaurants.

Is this a trend worth pursuing at your operation? If so, what should you be thinking about today to see the greatest profits down the road? The operations that succeed in this popular space typically share several common characteristics.


Successful grocerants come in all shapes and sizes


The first question many operations ask is whether they can pull this off at all. It’s the classic, “if you build it, will they come” question and the short answer is: yes, more than likely. Nearly any foodservice operation can expand its freshly made, ready-to-eat or heat-and-eat offerings in ways that satisfy their customers and build profits. The operations that see the greatest return on their investments are the ones that thoroughly assess customer needs and tastes then tailor what they offer to match.


Successful grocerants make ordering and pickup easy


To win the grocerant game, it’s important to think in terms of total customer experience. Everything matters. Is it just as convenient to order and pick up food as it will be to enjoy it after the purchase? Are there ways you can streamline phone and online ordering to make it as seamless as possible? Do you have enough staff to serve customers both before and after they arrive? What else can you do to make the experience one of the highlights of your customers’ hectic days? Think through anything and everything to ensure you’ve removed any unnecessary barriers.


Successful grocerants surprise and delight


Another important way to deliver on that total customer experience is to go beyond the expected when it comes to menu offerings. Don’t hesitate to mix things up. While some customers are looking for traditional offerings, others may be looking for offerings less ordinary. Think stir fry stations, noodle bars, unanticipated smoothie creations or something else altogether. Consider having a rotating weekly or monthly special to see what’s striking just the right chord.

Of course, the equipment you choose also plays a key role in your ultimate success. Make sure it’s up to any challenge that comes its way. At Ovention, our complete lineup of real-world-ready ovens will help you take full advantage of the grocerant trend. Get the details by visiting our website today!

Ovention Ovens Make It Easy
Shuttle® NEW 2600! 2000/1600/1200
Shuttle® NEW 2600! 2000/1600/1200

If you value precision and volume, Ovention has the perfect oven to fit your operation. The Shuttle sets the new standard for conveyor ovens everywhere. No other oven can operate as both a conveyor and a closed-cavity oven.

Matchbox® 1718/1313
Matchbox® 1718/1313

Cook a full menu of delicious offerings without an oven hood. The Ovention Matchbox 1718/1313 takes the traditional conveyor oven to a whole new level.

Conveyor 2600/2000/1400
Conveyor 2600/2000/1400

Simple, smart and the right fit for operators looking for a high-throughput conveyor oven. The Ovention Conveyor Oven is the most technologically elegant and operator-friendly conveyor on the market today.

Matchbox® M360 14/12
Matchbox® M360 14/12

Cook a full menu better, faster, and easier. The Ovention Matchbox M360 has Precision Impingement® technology, a unique cooking carousel, and a small footprint, making it the perfect fit for any operation.

Finishing F1400
Finishing F1400

Finish your plates with ease and precision with this robust IR finishing conveyor. Melt, sear, toast, and finish to perfection with this operator-friendly, quiet conveyor.

MiLO® Double/Single
MiLO® Double/Single

Revolutionary infusion of Linear Impingement and Infrared (IR) technologies. Independently controlled top and bottom cavities, each with its own interior light and control panel.


Introducing MiSA; Microwave Speed Assist. Higher quality, higher speed, smaller footprint.

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Cooked with Conveyor 2600/2000

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