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Three Ways to Add Meal Kits to Your Supermarket
Three Ways to Add Meal Kits to Your Supermarket
Sep 10, 2020
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Meal kits have been dubbed the future of cooking for their ability to save home cooks time on shopping and meal planning. They also appeal to millennials and Gen Z who want to cook at home with assistance.

Studies show that the younger generation craves adventurous cuisine. Meal kits enable home cooks to learn new techniques and explore unique ingredients and flavor pairings with little effort.

They also appeal to the demand for online grocery delivery, which has spiked in popularity due to Coronavirus concerns. But as some meal kit brands face hardship maintaining monthly subscriptions, grocery stores are finding ways to implement the service in-store.

Grocery stores can offer something that online subscription meal kit programs cannot: valuable shelf space and exposure to a loyal customer base.

Displaying meal kits in-store creates an opportunity for shoppers to impulse buy or find a 30-minute meal fast. In-store kits are also appealing to customers who want to integrate a meal kit into their weekly meal plan without having to commit to a recurring subscription.

 
3 Options for Adding Meal Kits
Meal kits are an exciting opportunity for grocery stores to create new revenue streams. Here are three ways to add meal kits to your store:

 
1. Partner with an existing brand
There are numerous meal kit companies, including HelloFresh, Blue Apron, Purple Carrot, Home Chef, Everyplate, Hungryroot and more. Many meal kit boxes are finding a home in retail stores to grow their direct-to-consumer products.
Blue Apron sells meal kits in Costco at a 30 percent discount from what subscribers pay. Kroger purchased Home Chef. HelloFresh announced a partnership with Giant Food, Stop & Shop stores and Walgreens.
Partnering with a known brand exposes your store to an existing customer base. It also expands your service offerings by leveraging the meal kit’s competitive differentiator, such as Purple Carrot’s plant-based menu or Sun Basket’s all organic ingredient list.
 
2. Partner with a local restaurant
Like many businesses, restaurants are struggling to recover lost revenue from the pandemic shutdowns. Many are selling pantry items and groceries to engage their customers, while others are selling make-at-home meal kits of their signature menu items.
Selling a restaurant’s meal kit in your grocery store appeals to customers who prefer to shop local. Many customers would relish the opportunity to support a local business while getting their groceries. This route also provides a unique way for shoppers to engage with their favorite restaurants’ cuisine at home.
 
3. Create your own
Are you proud of your supermarket’s kitchen? Experiment with creating your own meal kit. You know your region and your shoppers’ seasonal favorites. What better way to engage your local and loyal audience with food from your own chef’s menu?
Creating your own meal kit keeps you in control of common challenges. You get to decide where the meal kit is sold in your store, whether near the front for quick pick-up or with the other prepared food. You also have control over the meal kit’s shelf life and the ingredients used based on your supply.

Ovention Ovens Make It Easy
Matchbox® 1718/1313
Matchbox® 1718/1313

Cook a full menu of delicious offerings without an oven hood. The Ovention Matchbox 1718/1313 takes the traditional conveyor oven to a whole new level.

Conveyor 2600/2000/1400
Conveyor 2600/2000/1400

Simple, smart and the right fit for operators looking for a high-throughput conveyor oven. The Ovention Conveyor Oven is the most technologically elegant and operator-friendly conveyor on the market today.

Shuttle® 2000/1600/1200
Shuttle® 2000/1600/1200

If you value precision and volume, Ovention has the perfect oven to fit your operation. The Shuttle sets the new standard for conveyor ovens everywhere. No other oven can operate as both a conveyor and a closed-cavity oven.

Matchbox® M360 14/12
Matchbox® M360 14/12

Cook a full menu better, faster, and easier. The Ovention Matchbox M360 has Precision Impingement® technology, a unique cooking carousel, and a small footprint, making it the perfect fit for any operation.

Finishing F1400
Finishing F1400

Finish your plates with ease and precision with this robust IR finishing conveyor. Melt, sear, toast, and finish to perfection with this operator-friendly, quiet conveyor.

MiLO® Double/Single
MiLO® Double/Single

Revolutionary infusion of Decoupled Air and Infrared (IR) technologies. Independently controlled top and bottom cavities, each with its own interior light and control panel.

MiSA®‑a12
MiSA®‑a12

Introducing MiSA; Microwave Speed Assist. Higher quality, higher speed, smaller footprint.

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Cooked with Conveyor 2600/2000

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