Your c-store’s location and gas prices can attract a customer to the pumps, but drawing them in-store is an entirely different challenge. Only 35% of c-store gas customers step foot inside the convenience store.
Persuading your customer to shop in-store with the right marketing and purchase incentive is a worthwhile investment in time and resources. Doing so increases your profit margins through foodservice sales and improves customer loyalty.
Here are seven ideas to help incentivize in-store sales from your gas customers:
1. Offer discounts on paired items.
Food is one of the most common impulse purchases. Unfortunately, you lose that sale when gas customers don’t come in-store. To bridge the gap, advertise discounts on commonly paired foodservice items at the pumps. Offer a discount or special sale on coffee and a bakery item, or a soft drink with a hot dog. Some c-stores advertise a free cup of coffee with a gas purchase. This draws the customer in with hopes they’ll grab a snack with their free drink.
2. Invest in digital gas-pump television
It takes approximately three-to-five minutes to fill a tank of gas. In that short span of time, a gas-pump television can entertain, engage and advertise to your customer. One benefit of Gas Station TV is that every customer gets their own screen, which helps draw attention away from their personal smartphone. The result is a captive audience with a potential for targeted messaging on featured meals or low store prices.
3. Partner with a local business
Trusted partnerships with foodservice suppliers or restaurants can enhance your c-store’s foodservice. For example, selling a special brand of doughnuts or coffee can incentivize loyalists to shop at your store to purchase those brands on-the-go. You can also create mutual discounts, in which a food purchase from your c-store results in a discount from another business. Get creative!
4. Offer a cash payment discount on gasoline
The data is clear that customers prefer to pay for gas with a credit or debit card. Only 15 percent of customers use cash. Cash payments guarantee an in-store payment, which makes a visitor to your c-store more likely to browse your product displays or grab ‘n go snacks near the register. Try offering a discount of $0.05 per gallon for cash payments and see if it doesn’t persuade your customer to use cash in lieu of their usual card payment.
5. Sell grocery items
Convenience stores have a competitive advantage over supermarkets: they are less crowded and better located. To create a one-stop-shopping experience for your customer, start selling popular grocery or pantry items at your c-store. Doing so will provide a new revenue stream from shoppers who aren’t ready to brave crowded aisles amid the Coronavirus pandemic.
6. Uplevel of your foodservice
People already associate your store with convenience, but what if they had a new perception about your foodservice offerings? Uplevel your foodservice reputation by offering a new, broader menu. Or, experiment with healthy grab ‘n go options or self-order kiosks. Advertise your new offerings at the pump and see what sticks with your buyers.
7. Personalize your loyalty program
Your customers are always giving you information about themselves. Are you paying attention? Analyze purchase data to learn more about your returning customers. Then, segment your audience based on their buying behavior. Doing this allows you to send relevant loyalty program promotions, which can motivate future in-store sales.
If you value precision and volume, Ovention has the perfect oven to fit your operation. The Shuttle sets the new standard for conveyor ovens everywhere. No other oven can operate as both a conveyor and a closed-cavity oven.
Cook a full menu of delicious offerings without an oven hood. The Ovention Matchbox 1718/1313 takes the traditional conveyor oven to a whole new level.
Simple, smart and the right fit for operators looking for a high-throughput conveyor oven. The Ovention Conveyor Oven is the most technologically elegant and operator-friendly conveyor on the market today.
Cook a full menu better, faster, and easier. The Ovention Matchbox M360 has Precision Impingement® technology, a unique cooking carousel, and a small footprint, making it the perfect fit for any operation.
Finish your plates with ease and precision with this robust IR finishing conveyor. Melt, sear, toast, and finish to perfection with this operator-friendly, quiet conveyor.
Revolutionary infusion of Decoupled Air and Infrared (IR) technologies. Independently controlled top and bottom cavities, each with its own interior light and control panel.
Introducing MiSA; Microwave Speed Assist. Higher quality, higher speed, smaller footprint.
Our goal is to partner with you to help you build your business. We will set up a demonstration that suits your needs, whether you want us to cook your current product, show you a range of new products, or do a side-by-side comparison with another oven we are ready to show you what Ovention can do.
Please complete ALL the fields below to schedule a demo.*
Scroll down to discover more
Experience an Ovention oven in action. We have test kitchens all across the country and representatives waiting to demonstrate our award-winning technology and ease of use. Contact us today to learn how one of our ovens can elevate your culinary versatility and build your business.
Cooked with Conveyor 2600/2000