“Progress is impossible without change,” a famous playwright once said. And those words ring as true today as they did when he first said them.
In a world where everything seems in perpetual flux, change often becomes the only constant. In your world, for example, finding new or different ways to run c-stores successfully isn’t easy. Never has been and never will be. But those best able to pivot successfully often reap the greatest rewards.
How can you make the most of changing market conditions? These tips should help.
Minimize the element of surprise
While the unexpected can never be completely eliminated from any business, trend forecasting and customer research can help you seize opportunities and anticipate potential curve balls.
While those terms may sound daunting, they don’t need to be overcomplicated. Trend forecasting, for example, can be as simple as an online search of terms like “c-store trends” to reveal articles like this one. Or “2021 c-store economic outlook” to find insights like the ones here.
To analyze consumer behavior, consider a one-time or recurring survey of your customers. Doing a deep dive into purchase data can also provide valuable insights about your hottest sellers and, just as importantly, what’s not exactly flying off your shelves.
Say no to ‘anything but that’
As in other areas of life, the hardest part of change can be the desire to cling to cherished practices or personal convictions. But as long as you’re avoiding change for its own sake, everything can and should be on the table.
Market conditions should drive your actions. Is there an opportunity to profit from expanded grab-and-go food or beverage stations? Go for it. Are external factors beyond anyone’s control making self-serve stations impractical and problematic? Pivot accordingly.
The same holds true for the items on your menu. Changing tastes might mean it’s time to eliminate or downplay a “timeless” menu item to capitalize on the latest trends or changing consumer preferences.
Don’t keep change a secret
Whether it’s a new menu item or heightened sanitation practices, let customers know if you’ve adapted in ways that benefit them. Put up signage. Hand out flyers. Push out notifications to your customers’ mobile devices. Whatever it takes to get the good word out about those great changes.
At Ovention, we’ve put convenience first for more than a decade, with exceptional service and reliable ovens that deliver the flexibility you need to adjust to whatever comes next. We’re ready to pivot right there with you whenever market conditions say it’s time. To learn more about us, visit oventionovens.com today.
Our goal is to partner with you to help you build your business. We will set up a demonstration that suits your needs, whether you want us to cook your current product, show you a range of new products, or do a side-by-side comparison with another oven we are ready to show you what Ovention can do.
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Experience an Ovention oven in action. We have test kitchens all across the country and representatives waiting to demonstrate our award-winning technology and ease of use. Contact us today to learn how one of our ovens can elevate your culinary versatility and build your business.
