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How Convenience Stores Can Drive Revenue Meeting Demand for On-the-go Meals
How Convenience Stores Can Drive Revenue Meeting Demand for On-the-go Meals
Oct 13, 2020
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Convenience stores are in a unique position to offer an even greater level of convenience in the wake of the pandemic shutdowns. Thanks to extended store hours and a small store footprint, C-stores make it easy for customers to get in and get out with limited exposure to other shoppers. 

Not only this, C-stores can sell food and on-the-go meals quickly in direct competition with restaurants and grocery stores, which suffer low inventory and delays with online ordering. 

The best part is you don’t have to reinvent your food service to meet customers’ demands for ready-made meal solutions. Learn how a few simple changes in product bundling, product displays at the point of sale and marketing can give your C-store an opportunity to steal share of wallet from the grocery and fast-casual segments.

 
Offer Pre-Made Meal Kits, Convenience Store Style
To meet the needs of customers seeking a fast dinner solution, follow the example of some C-stores that are packaging hot dogs, buns, chips and soft drinks in ready-made meal kits. These kinds of on-the-go offerings are advantageous, as 36% of drivers fill up on gasoline during the evening rush, between 3 to 7 p.m. 

Selling ready-made meals creates new ways to draw customers in-store — an essential strategy for your C-store to increase profit margins through foodservice. Remember, how you present your food is just as important as what you sell. Experiment with different displays for your meal kits near the point of sale to draw attention from in-store visitors.

 
Take Advantage of On-the-Go-Snacking Trend
Due to COVID, C-store food service is under fire to meet new and ever-changing sanitation requirements. Many operators are leveraging automation to limit hot food handling by patrons and attendants. With so much change to self-serve food service, it is a relief that C-stores can rely on prepackaged snacks and grab ‘n go food as a constant source of demand from shoppers.

Leverage product displays and marketing to advertise easy snack pairings like chips and a drink or a candy bar and coffee. Position your grab ‘n go snacks like cheese sticks, fruit cups, yogurt and jerky near the register to attract impulse purchases.

 
Offer Grab ‘n Go Pantry Items
Many C-stores have turned to selling essential groceries for customers who want to avoid crowded grocery stores. One-stop shopping is a valued service in the wake of COVID, as customers seek minimal travel and touchpoints to purchase necessities. 

This is an incredible advantage for the convenience store. A customer can fill up gas, pick up a quick dinner meal kit and also purchase essential grocery and pantry items like milk, eggs, bread, butter, peanut butter, soup and tuna. 

Expand your grab ‘n go pantry items to steal share of wallet from grocery stores and save shoppers a trip!

 
Capitalize on Convenience By Offering Curbside
Finally, to maximize convenience for your shopper, consider curbside pickup options, delivery or opening a drive-through. Some C-stores, like Casey’s General Stores, have partnered with DoorDash to offer home delivery. QuickTrip launched an on-lot pickup service via mobile app orders, which includes its full kitchen menu, bottled drinks and more. Future-thinking C-stores have built drive-throughs to reach a new segment of customer and improve the shopping experience. 

How can your C-store broaden its efforts to improve convenience for on-the-go meals?

Ovention Ovens Make It Easy
Matchbox® 1718/1313
Matchbox® 1718/1313

Cook a full menu of delicious offerings without an oven hood. The Ovention Matchbox 1718/1313 takes the traditional conveyor oven to a whole new level.

Conveyor 2600/2000/1400
Conveyor 2600/2000/1400

Simple, smart and the right fit for operators looking for a high-throughput conveyor oven. The Ovention Conveyor Oven is the most technologically elegant and operator-friendly conveyor on the market today.

Shuttle® 2000/1600/1200
Shuttle® 2000/1600/1200

If you value precision and volume, Ovention has the perfect oven to fit your operation. The Shuttle sets the new standard for conveyor ovens everywhere. No other oven can operate as both a conveyor and a closed-cavity oven.

Matchbox® M360 14/12
Matchbox® M360 14/12

Cook a full menu better, faster, and easier. The Ovention Matchbox M360 has Precision Impingement® technology, a unique cooking carousel, and a small footprint, making it the perfect fit for any operation.

Finishing F1400
Finishing F1400

Finish your plates with ease and precision with this robust IR finishing conveyor. Melt, sear, toast, and finish to perfection with this operator-friendly, quiet conveyor.

MiLO® Double/Single
MiLO® Double/Single

Revolutionary infusion of Decoupled Air and Infrared (IR) technologies. Independently controlled top and bottom cavities, each with its own interior light and control panel.

MiSA®‑a12
MiSA®‑a12

Introducing MiSA; Microwave Speed Assist. Higher quality, higher speed, smaller footprint.

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Cooked with Conveyor 2600/2000

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