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How to Use Social Media to Stay Connected to Your C-store Customers
How to Use Social Media to Stay Connected to Your C-store Customers
Jun 11, 2021
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It’s one thing for a customer to pop into a convenience store if it’s the only option for miles and they’re in desperate need of a blood-sugar boost and cold beverage. But, it’s an entirely different story for a customer to actively seek your store out over another. There’s a lot of factors that contribute to the loyalty of this caliber — one of which has to do with your c-store’s ability to foster connections with that first-time visitor long after they’ve left your store.

The power of social media
Unless you’ve managed to snag a customer’s email or home address, it’s difficult to build and nurture customer connections beyond the walls of your store. That’s where social media comes in. With 72% of adults (ahem, your customers) on social media, this is one channel that gives you the customer access you need on a channel that most people visit at least once per day. Access is critical, so now the question is: How do you get your customers to voluntarily opt-in, or follow, your c-store on social media?

Earn, ask and incentivize
Getting customers to actually follow your c-store on social media may seem like a tall order (particularly for a first-time visitor), but it really just takes the right motivation. On Instagram alone, 90% of users follow a business simply because they want to connect with a favorite establishment. Often, a social follow simply comes out of a good in-store experience. With that said, a little nudge goes a long way. Post signs throughout your store promoting your social handles, personally ask customers to follow your store and even offer complimentary food, merchandise, coffee or discounts, and loyalty points in exchange for follows.

Make it worth their while
Establishing a follower base is an important and necessary step in your quest to connect with customers via social. But once you have the followers, make sure you deliver on your end. The photos, videos, articles and other content that you post on social media are a direct reflection of who you are as a brand. Ensure that the quality of your content is up to par. A grainy image or shaky video isn’t doing you any brand-building favors (and who wants to see that?). Also, think about what your audience actually cares about. If you want to connect with them, post engaging content and run fun giveaways, contests, and promotions that appeal to their interests.

Less is sometimes more
One of the most common marketing pitfalls businesses fall into is trying to “do it all.” Rather than leveraging every single social channel, tackle and master one at a time. This will ensure that you’re giving each social channel the attention it deserves and that you can deliver speedy responses, quality posts, and a thoughtful social experience. You’ve got a lot on your plate, so it’s sometimes helpful to assign a dedicated person to manage your accounts (hey, isn’t your new checkout person a marketing major?). Additionally, there are handy social media tools (here’s a list) that allow you to plan and schedule posts in advance, so you can free up time and focus on creating connection-worthy content.

Connection into the future
Social media isn’t going anywhere. C-stores are evolving rapidly to keep up with consumer needs and demands. Digital is a big part of that world. For more on the future of the c-store industry, check out our blog post, “The Future of the Convenience Store Industry.”

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Matchbox® 1718/1313
Matchbox® 1718/1313

Cook a full menu of delicious offerings without an oven hood. The Ovention Matchbox 1718/1313 takes the traditional conveyor oven to a whole new level.

Conveyor 2600/2000/1400
Conveyor 2600/2000/1400

Simple, smart and the right fit for operators looking for a high-throughput conveyor oven. The Ovention Conveyor Oven is the most technologically elegant and operator-friendly conveyor on the market today.

Shuttle® 2000/1600/1200
Shuttle® 2000/1600/1200

If you value precision and volume, Ovention has the perfect oven to fit your operation. The Shuttle sets the new standard for conveyor ovens everywhere. No other oven can operate as both a conveyor and a closed-cavity oven.

Matchbox® M360 14/12
Matchbox® M360 14/12

Cook a full menu better, faster, and easier. The Ovention Matchbox M360 has Precision Impingement® technology, a unique cooking carousel, and a small footprint, making it the perfect fit for any operation.

Finishing F1400
Finishing F1400

Finish your plates with ease and precision with this robust IR finishing conveyor. Melt, sear, toast, and finish to perfection with this operator-friendly, quiet conveyor.

MiLO® Double/Single
MiLO® Double/Single

Revolutionary infusion of Decoupled Air and Infrared (IR) technologies. Independently controlled top and bottom cavities, each with its own interior light and control panel.

MiSA®‑a12
MiSA®‑a12

Introducing MiSA; Microwave Speed Assist. Higher quality, higher speed, smaller footprint.

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