Share of Stomach
Share of Stomach
Jun 05, 2020

Share of Stomach: Competing with Quick-Service Restaurants
Where are people looking today for fast, convenient prepared meals? Where will they turn tomorrow? How about next month or a year from now? In the never-ending battle for customer “share of stomach,” c-stores are increasingly moving into space traditionally occupied by quick-service restaurants. Competing and winning this battle takes strategic thinking and decisive action.

Stay true to what makes you … you
They’re called c-stores for a reason. One of your operation’s greatest assets is its ability to offer convenience in ways few can replicate. Keep refining and expanding your ability to make it incredibly simple and impressively hassle-free for customers to get exactly what they want.

And don’t forget that part of what makes your operation so convenient is the service you’re able to provide. How can you take that to the next level? Another is the variety of options you make available. If quick-service restaurants already can’t keep up with your beverage lineup, how can you make it even harder? Those hard-to-match attributes are key to winning the customer share-of-stomach battle.

With a trend-friendly twist
If staying true to your core identity were all that mattered, there wouldn’t be the need to read any further. But customers who once expected nothing more than a bag of chips or egg salad sandwich from a c-store are looking for a lot more these days.

That means now is a great time to elevate your menu with healthier, more sophisticated options. For example, have you considered what it would take to offer plant-based menu options instead of relying exclusively on meat for protein. The key is to take a thoughtful, strategic approach to incorporating new food trends among your menu options.

Tips for share-of-stomach success
OK, you’re staying true to who you are and exploring new opportunities. What other steps can you take to win over hungry and thirsty customers? Bundling meals, especially breakfast offerings, often provides value that quick-service restaurants find difficult to match. If practical, you might also consider expanding your grab-n-go menu or the number of items made onsite or to-order.

Whatever you choose to do, make sure you’re always making a concerted effort to promote what you’re doing. Your customers need to know about your commitments to convenience, variety, quality, freshness and new menu options. Don’t keep it a secret.

Another way to win this battle is to make sure the equipment you prioritize and choose will always put you in the best position to succeed.

At Ovention, we’ve put convenience first for over a decade and we’re ready to help you win the battle for your share of each customer’s stomach. To learn more, visit today.

Ovention Ovens Make It Easy
Shuttle® NEW 2600! 2000/1600/1200
Shuttle® NEW 2600! 2000/1600/1200

If you value precision and volume, Ovention has the perfect oven to fit your operation. The Shuttle sets the new standard for conveyor ovens everywhere. No other oven can operate as both a conveyor and a closed-cavity oven.

Matchbox® 1718/1313
Matchbox® 1718/1313

Cook a full menu of delicious offerings without an oven hood. The Ovention Matchbox 1718/1313 takes the traditional conveyor oven to a whole new level.

Conveyor 2600/2000/1400
Conveyor 2600/2000/1400

Simple, smart and the right fit for operators looking for a high-throughput conveyor oven. The Ovention Conveyor Oven is the most technologically elegant and operator-friendly conveyor on the market today.

Matchbox® M360 14/12
Matchbox® M360 14/12

Cook a full menu better, faster, and easier. The Ovention Matchbox M360 has Precision Impingement® technology, a unique cooking carousel, and a small footprint, making it the perfect fit for any operation.

Finishing F1400
Finishing F1400

Finish your plates with ease and precision with this robust IR finishing conveyor. Melt, sear, toast, and finish to perfection with this operator-friendly, quiet conveyor.

MiLO® Double/Single
MiLO® Double/Single

Revolutionary infusion of Linear Impingement and Infrared (IR) technologies. Independently controlled top and bottom cavities, each with its own interior light and control panel.


Introducing MiSA; Microwave Speed Assist. Higher quality, higher speed, smaller footprint.

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Cooked with Conveyor 2600/2000

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